ETBELLA フードインマスク / Food in Mask

Posted in Beauty

Hello!  Today’s post is, dare I say it, a defining moment in history.  I am FINALLY writing about a skincare item that came from Japan!   The item that I will be taking centre stage today is the ETBELLA フードインマスク / Food in Mask.

ETBELLA Food in Mask - Famous in Japan

ETBELLA フードインマスク / Food in Mask

¥1890 (per box)

I got a little excited that this could be the first item of Japanese skincare on my blog but good ol’ Google had my back and informed me that ETBELLA is a Korean brand.  Next time, eh?  I received two of these sheet masks in one of my many parcel swaps with Nicole.  The first time I tried this mask, I was in a lazy mood.  I didn’t follow the instructions that well and I couldn’t quite understand why I didn’t have a brand new face afterwards…  However, after paying attention to the instructions, I gave the second mask a go.

ETBELLA Food in Mask -- Famous in Japan

The ETBELLA Food in Mask is a sheet mask.   For those of you not familiar with the rising trend of sheet masks, I’ll explain what they are.  A sheet mask is a thin, cotton sheet soaked in liquid.   They tend to be in moisturising or hydrating formulas, and many boast ingredients such as vitamins and minerals to improve the skin.

I didn’t take a picture of the mask out of the packet as they require careful unfolding from the packet – they are obviously very slippery and delicate.  I also didn’t take a picture of myself wearing it as it’s a known fact that you will resemble Leatherface from The Chainsaw Massacre when you wear a sheet mask, and the Internet NEVER forgets.

I want to apologise to you all; I did my best to have a go at translating the packaging.  However, I came across a kanji that nearly made my head explode and I gave in.  I’m so sorry! From what I can understand, and from what I’ve come across on Google, this mask claims to improve skin by using the raw materials of ingredients such as tomato, garlic, salmon roe, blueberry, oat, wine, spinach, green tea, almond and broccoli to refine texture, moisturise, and provide an anti aging effect.  The formula itself is a very light serum, almost like an essence; water-like in feel and appearance.

I applied the face mask after cleansing, and I made sure that my skin was completely clean and dry.  I unfolded the mask as carefully as I could and I applied it on to my face.  Sheet masks tend to be one size fits all, and more often than not they are too big for my face.  I smoothed the mask on and I made sure that there were no gaps between the mask and my skin, and that there were no air bubbles.  It helps to press down the mask in areas where air bubbles or gaps arise.  I left the mask on for about 20 minutes.  As the masks are slippery, I had to lie down on my bed to make sure that it didn’t fall or slide off.  It was quite relaxing actually!  Once the time was up, I removed the mask, and I massaged any remaining mask into my skin until completely absorbed.

Afterwards, my skin looked and felt so much better.  It felt hydrated; like my skin had drunk a big glass of water.  It looked brighter and it was less puffy in appearance, especially around my nose and cheeks.   My skin felt soft to the touch too, with no irritation, stinging or heavy, weighed down feeling.

I’m so impressed with my first “proper” Asian sheet mask I’m now dying to try more.  I think I will be trying out the CHOOSY lip mask I received in my first parcel swap with Nicole next.  I’ll definitely blog about it if I do :)

Have you ever tried an Asian sheet mask? 

Dannie x


February 3, 2015
Previous Post Next Post


  • Reply Chelsea

    You should have done before and after pics, of your glorious new post-mask face! :) xxx

    February 3, 2015 at 9:10 pm
    • Reply Danniella Josephine

      Oh noooo :) x

      February 12, 2015 at 7:23 pm
  • Reply Hannah

    I’ve always been a bit wary of asian skincare because I can’t read Korean/Japanese/Chinese/Ect and I’m worried I’ll be allergic to something but this does sound great, I might give it a go if it’s good as you say it is. :)

    February 3, 2015 at 9:48 pm
    • Reply Danniella Josephine

      I’ll try my best to look at the ingredients for you! Perhaps stick to ones with English translations until I get round to it :D x

      February 12, 2015 at 7:23 pm
  • Reply Shell Senseless

    This sounds nice :) I always have that problem with sheet masks too- I find the eye and mouth holes never match up because they are too big! :/

    February 4, 2015 at 7:39 pm
    • Reply Danniella Josephine

      I know! It’s so annoying trying to mess around with it too.. x

      February 12, 2015 at 7:22 pm
  • Reply Kel

    I have such a great collection of Korean sheet masks and proper love them but don’t use them nearly as often as I should!

    February 5, 2015 at 6:05 pm
    • Reply Danniella Josephine

      I think I am addicted to them now! x

      February 12, 2015 at 7:17 pm
  • Reply Alice Grace

    I love sheet masks, with the Indeed Labs Hydraluron version being my favourite, but I’ve heard how amazing Korean ones are and I’m desperate to try some!

    Alice from Alice Grace Beauty


    February 20, 2015 at 3:40 pm
    • Reply Danniella Josephine

      I’ve never tried the Indeed ones! I think the Asian ones are the best as they are the originals! xx

      March 8, 2015 at 9:23 pm

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    You may also like